Andrea began selling on Etsy in 2012 after an inside family joke became popular amongst friends and acquaintances. Her entire family had always created those paper chain countdowns — yes, the ones you used to make in kindergarten — to help count down the days to reach a milestone (e.g. graduation, retirement, etc.) So it seemed only fitting to create a 40-week chain to announce her first pregnancy to her parents. However, being a creative/graphic designer, blank strips of paper certainly weren’t going to do — each link had the dates, week number, and what fruit or vegetable the baby was currently the size of. After sharing photos of the chain on social media afterwards, Andrea started receiving numerous requests for other personalized pregnancy chains and a lot of encouragement to start offering them on a larger platform. Thus, the Etsy shop was born.

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Andrea continues to use her graphic design background to create personalized paper goods including pregnancy countdowns/announcements, school memory scrapbook kits, deployment countdowns, invitations, posters, etc. 

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Andrea's mom, Vicky, joined as a business partner in 2017 to launch a completely new product line in a response to a problem they were both facing. Andrea and Vicky had both purchased Fitbits that year and enjoyed competing against one another in the step challenges. Well, they quickly noticed a flaw with the product — Andrea was walking out of hour-long spin classes without a single new “step” whereas Vicky was hitting 10k+ steps by pushing fabric through her sewing machine while quilting. Both felt it made a lot more sense to put the tracking device closer to their feet, so Vicky got to work designing a one-of-a-kind ankle band that housed the original straps while still maintaining sensor to skin contact. It didn’t take long for the them to be blown away by how comfortable and more accurate ankle-wearing was, so they decided to launch the smartwatch/step tracker ankle band product line on Etsy.

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Shortly after Vicky joined the team, she added another product to the lineup -- terry cloth towel bibs for babies/toddlers. She had been making them for family and friends since the mid 80s, and even sold them at local craft shows for many years. Once Andrea and Vicky started joining the craft show circuit in the West Michigan area, numerous requests made it obvious that the towel bibs were needed not only for kids, but adults as well. Thankfully Vicky had experience making larger bibs for family members suffering from disabilities, so the product lines continued to evolve.